Australia's Largest and Ultimate Magic supplier is located right in the heart of Sydney's CBD.  We carry the largest range of Magic Tricks, Magic Effects and Magic Accessories for Beginners to Professional Magicians throughout Australia. With Over 5,500 Magic lines and New Overseas shipments twice a week, You can see why we are Australia's favourite magic shopping destination. 

Contained within our website you will find Magic shows and event info, and direct links to both Magic Clubs located in Sydney The IBM Ring 102 and the Geniis Magical Society. If your looking to buy magic, why not relax and take a leisurely browse through our user friendly website and take advantage of our on line ordering system where you can shop from your desktop.